Deliverable Branding
Sector Technology
Year Jul 2014
Mast

Dunked

Dunked provides professionally designed website templates for creatives.

Bringing simplicity to the digital world

From designers and photographers to artists and illustrators, they have helped more than 100,000 talented people across the world craft beautiful, online portfolios.

When Dunked was seeking a re-brand, it was very important to reflect their service’s simplicity and ease of use. In the past, they had struggled with marks that did not do well in different sizes and mediums. We created a brand that is simple and easily distinguished, that can be used in a multitude of sizes and applications.

When developing the brand, it was paramount to create flexible color and typographic systems that could be easily translated to the website.

Website by Dunked internal.
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When developing the dunked icon, it was important to embody the spirit of their service.The result was a simplified, straightforward, confident icon that appeals to their target market. Designers.

"Designers appreciate confident brands. Lavish identities
seem like they’re screaming and lack the tenacity of a well
defined, clear, and reduced identity. Mast's approach
focuses on straightforward, confident design, and that
strategy is always trusted and truly timeless."
Mackey Saturday
principal designer at Chermayeff & Geismar & Haviv
"We are trying to make the process of building an online portfolio simple for everyone."
Orman Clark
Dunked Founder
Deliverable Branding
Sector Technology
Year Jul 2014