Deliverable Branding
Sector Food & Drink
Year May 2013
Mast

Joseph Wesley

Joseph Wesley. The result of a lawyer from Detroit quitting his day job and starting a tea company.

Now for Something Completely Different

Joseph Wesley Black Tea is based out of Detroit, Michigan and imports fine tea from regions of India and China. We worked with Joseph Wesley to create a unique and bold identity that represents the quality of the product and the city it calls home.

The heart and soul of the Joseph Wesley brand is Joe himself. Not lost on the brand is his own joyful quirkiness and bright-eyed love for tea. It is important to Joe that the brand shows great tea doesn’t have to take itself too seriously.

Detroit pride is a major cornerstone of the Joseph Wesley brand. It was important to showcase the beauty of the city and the surrounding state. Snapshots of urban and rural areas can be found across all packaging and collateral. Putting Michigan at the forefront of the brand.

Deliverable Branding
Sector Food & Drink
Year May 2013