And Now for Something Completely Different
Joseph Wesley Black Tea is based out of Detroit, Michigan and imports fine tea from regions of India and China. We worked with Joseph Wesley to create a unique and bold identity that represents the quality of the product and the city it calls home.
Detroit pride is a major brand cornerstone of the Joseph Wesley project. Therefore, it is important to direct their audience to the beauty of the city and the surrounding state. Captures of both urban and rural moments are utilized across all packaging and collateral to put Detroit and Michigan at the forefront of the brand.