Traditional Thai in a Modern Industrial Neighborhood
Pak Pao is a modern Thai restaurant located in the Design District of Dallas, Texas. Creating a welcoming brand to fit into the casual dining scene was important, but not at the risk of losing a sense of Thai culture. Traditional Thai typography was referenced to create the custom word mark, and the color scheme was derived from the traditional clothing of Thai monks.
Completely custom menus were designed, built and assembled by the Mast team. The menu boards were first cut to size and then individually given rounded corners. Each board was then screen-printed by hand with the over-sized logo. Holes were drilled for the orange string, which held the pages in place.