Sparks/MacLeod

Old School Meets New School

When Brady Sparks and Michelle MacLeod partnered to create Sparks/MacLeod, they knew it was an unconventional bond. Each brings a different set of experiences with a different set of demographics. Mixing the two contrasting styles is the main point we focused on when creating the brand. The main goal of Mast was to assure that no client whether current or prospective, young or old, would be alienated by the brand’s aesthetics.

Much of the brand personality is derived from the color scheme. Black and white are chosen to engage a younger audience with modern design sensibilities, while the gold is added to compliment with a more distinguished audience.  

It was important to us that we didn't shy away from what made us unique. We also didn't want to shout it at people. - Brady Sparks | Partner