Tanvas allows you to feel what you see on the touchscreen. Create dynamic textures, multisensory experiences and rich interactions.
Screen technology has a void that most consumers are unaware of: the sensation of touch, texture, and physical interaction.
Tanvas intends to finally fill that void. Tanvas will change the expectation of interacting with a screen, from cold and flat, to intelligent and tactile.
The intersection of technology and human experience will be more real than ever.
Mast was tasked with bringing this exciting intersection to life. We achieved this through the combination of emotionally exciting colors, highly visual patterns that create a sense of magic, and a simple yet unique wordmark.
It was important to convey the tactile sensation that Tanvas creates throughout the collateral. We developed a pattern that is always used differently throughout and even used a spot UV finish on the backs of the business cards — creating tangible moments, even off-screen.