Coho is a global climate adviser dedicated to helping its clients navigate unique complexities and take ambitious steps on their climate journey.
Coho is a global climate adviser committed to developing meaningful and enduring partnerships with their clients—delivering near and long-term end-to-end support to ensure their success. Working with clients such as universities to municipalities, Coho is adept at change management—first understanding the nuanced challenges individual organizations face, then modifying solutions to ensure executable, successful outcomes. They are dedicated to helping their clients navigate the unique complexities of renewable energy to help them take ambitious steps forward along their climate journey.
After 40+ years in the industry operating under the name Customer First Renewables, they decided it was high time to make a change. This change began with a new name; while their name served them in the past, it became more burdensome to carry into the modern landscape. Mast was brought on by strategists Brigette Connell and Ned Connolly to help translate their strategy and name into a cohesive brand. We worked closely with the Coho team as well as Connell and Connolly to create a brand that aligns with their bold goal of “doing everything in their power to embolden organizations to rapidly reduce climate impact.”
Coho maintains Black and White as a focal point with expressive and expansive use of color based on the natural world to create a robust open-ended color system to create market differentiation. The palette is meant to be energetic and emotive to help inspire and ignite passion behind climate action while allowing the black and white of the brand to strike a serious and mature tone.
Inspired by the subtle key-line frames around the diagrams, we utilized a thin black line around the images to create this window.
To help tell the story and build out the visual language of the Coho brand, we developed a unique set of illustrations to live online and in printed collateral.
In the out-of-home buildout, we deploy robust gridwork, type, and these natural ‘windows’ to build a strong and mature presence paired with more direct, place-based copywriting to capture passersby.