Day Comes, Night Falls.
Day Comes, Night Falls exists to provide guidance and life coaching to help people turn their lives around.
Anthony Cooper started Day Comes, Night Falls to give back to the community that gave him so much. It operates to help people turn their lives around and get them on the right track. The brand needed to be energy forward and lively. Balancing abstracted shapes with simple typography, we created a strong brand that people will gravitate towards and trust. It is the team you wear on your chest, it is your sense of home.
The pattern symbolizes the many facets of your day, the pieces that make up 24 hours. Each day is different, and as one day ends and the next begins, the pieces shuffle and you start over.