Deliverable Branding
Sector Health & Wellness, Retail
Year Jul 2015

Glass Optical

Glass Optical had a very clear goal from the start: offer the best product, environment, and service in Dallas.

Classic & Simple

Rather than opening up shop in one of the many high-end retail districts, the Wilkes family chose to stay in their neighborhood, Oak Cliff. Where high-end boutique shopping is not the norm. This investment in community is authentic to Glass Optical.

The Wilkes’ wanted to make sure there were no gaps in the customer experience at Glass. Custom cleaning cloths, lens cleaner, and appointment reminder mailers were just a small part of the personalized experience. Each pair of glasses comes with a card signed and dated by the employee who cut their lenses by hand.

It was important that the process of purchasing glasses and receiving an eye exam was an experience that was looked forward to, not dreaded.

The Wilkes family took great care with the interior buildout to make sure there was no weak link in the glasses buying experience.

After previously pursuing separate careers, Steve and Paul Wilkes, father and son, dreamed up Glass together. The welcoming feel of the space, the service, and the quality of the product evoke the classic personality of a family-owned business.

Retail is seasonally based so as soon as we were done with the brand, we wanted to see how it translated to year-round campaigns.
Paul Wilkes | Glass Optical
Deliverable Branding
Sector Health & Wellness
Year Jul 2015