In 15 minutes or less, you can have fun making a delicious dinner and get back to spending time with family.
One of the original meal kit companies, Gobble decided to take the time to perfect its offering before planning a large expansion. When the time came for that large expansion, they realized their brand needed an update.
The ethos behind the company is to create 15-minute gourmet dinners that you can cook with a single pan. All ingredients prepped and ready to go into that pan. By simplifying the process, Gobble created a uniquely fun cooking atmosphere especially for working families, without hours of prep and cleanup time. Allowing families to get back to spending time with their loved ones.
Mast partnered with our friend Mackey Saturday to create a brand that felt as fresh and fun as the meals and experiences offered by Gobble.
It all started with the wordmark, with the system to follow. It was important to create a fully custom wordmark for Gobble that built upon their existing logo to preserve brand equity. While updating to embody their ease of use and customization of menus.