A venture capital firm focused on shaping the future of the gaming industry.
Konvoy is a thesis-driven venture capital firm—investing in the platforms and technologies at the frontier of gaming. Seeing as they are all avid gamers, when they began their firm they made a conscious decision to only focus on the technology that they love—allowing them to be fully committed to shaping the industry’s future.
“As gamers ourselves, we love our industry and are dedicated to supporting founders building the next generation of video gaming companies.”
The Konvoy founders approached Mast ahead of a new round of funding to embark on a rebrand to better align their vision for the future with their identity’s disposition. We worked with them to create a clean, modern, and flexible identity with subtle nods to gaming history.
As a predominantly digital brand, we knew we needed to create intrigue and impact through the website. Inspired by video game main menus, we developed a line-based organizational grid system to anchor the entire content.
Composing an experience that feels like navigating your favorite video games, exploring trophies, and selecting your next level. Working closely with the Konvoy team was key in a successful website that was highly flexible and functional.
While we focused on their digital experience, there are still necessary physical assets to be shaped. A natural fit for this was transposing the gaming menu aesthetic into the physical buildout as well. Thus, ensuring continuity throughout the digital and physical interpretations of the brand.