Rethinking the phone experience and offering a platform that doesn't sacrifice quality for features.
Smartphones that many people carry around are extremely advanced until you open the phone application. The phone functionality operates quite similarly to a landline. Mahyar Raissi & Daryna Kulya founded OpenPhone to tackle this problem head-on. “The smart device offers too much untapped potential to be stuck in the same communication methods as the landline. I think of existing phone solutions as a black box – closed and limiting. We’re the opposite of that.” – Mahyar Raissi
They set out to develop a simple and delightful business phone for startups, small businesses, and individuals. A solution that would provide a highly advanced business phone nested within an existing smartphone or computer. Resulting in a unique and truly delightful cross-platform phone experience.
OpenPhone approached Mast to help develop a refresh to their identity that would coincide with a huge update to their product. We worked with them to develop an identity that was as fluid and expansive as their product. A holistic identity system that did not feel limited in any way, yielding the availability to produce endless opportunities and outcomes for the future of the brand. Supporting their efforts for years to come. All while creating something that would be highly functional in a myriad of different sizes. Ultimately resulting in a brand that seamlessly flows from the digital space to the physical and back.