Quills started with one goal in mind: bring quality coffee to everyone, creating a community along the way.
Nathan Quillo started Quills with the original idea to create a space where the community of coffee lovers in Louisville could fuel their passion and find community.
This dedication to coffee and people quickly turned into five locations throughout the Louisville area and one in Indianapolis since 2007.
With this rapid growth came growing pains, logos started to shift, bags stopped looking unified, and the brand became diluted. Nathan reached out to Mast to help streamline the look and feel of Quills throughout all reaches of the brand. From the cornerstone of the brand, the bags, to the printed collateral, and interior signage.
Throughout the process we kept the core message of “quality for all” at the heart of the design, creating something that appealed to everyone.
Product photos by Scott Snyder.
Interior photos courtesy of Quills.
Quills has expanded their quality and careful consideration into full-service food offerings at some locations. Developing exciting, season-inspired menus throughout the year.