R7 Partners is a venture capital firm that finds, funds and builds Big Things. They invest in early-stage companies with ambitious innovation.
The R7 team approached Mast to create an identity that was different from all others they saw in the venture capital world. They wanted the identity to incorporate a more human element rather than just focusing on making money. Of course, all venture capital firms want to generate excess returns and R7 wouldn’t claim that wasn’t important to them. However, it was instantly clear that R7 wasn’t only interested in investing its money, rather, they believe in committing their time, passion and taking a hands-on approach. The brand can be seen in application on their website → here.