An owner's representation firm aiding in building high-end residential and commercial projects worldwide.
Springpoint Group provides support to its owners at every step of the way, fostering growth and establishing trust by defining their needs throughout the process. Focused on immersive owner’s representation—with tight financial control and focus, they ensure positive outcomes and provide value. They affect the projects positively by being integrated into every step of the journey.
Ahead of their 15th anniversary, partners Steve Rosenberg and Tom Catalano approached Mast to help them create a new identity for this established company. We worked closely with them to develop an identity that better aligned with their goals and approach and provided the level of established trust they garnered with their clients.
The result was an identity that established the legacy and history of the company—paying homage to their past experience while focusing on the difference that young leadership brings.
With the website, we wanted to create an immersive showcase of their work. A digital portfolio that would wow potential clients and employees alike. Something that would be as refined and beautiful as the work itself—while not standing in the way of the beautiful imagery of each project. Leading the viewer through their process, ethos, portfolio, and team effortlessly.
When creating the website, we saw a unique need for a suite of icons to help break up the copy and provide strong visuals for each of their unique services. Taking inspiration from the cuts within the symbol, we developed a set of icons that directly connect to the symbol while establishing a personality all their own.
These icons then broke out of the digital world and made their way into the physical collateral suite.