Telegraph builds purposeful digital products that connect people with the brands they love through strategic vision, honest design, and industrious engineering.
When it comes to their work, Telegraph seeks to combine technical expertise and vision to produce a superior product for their clients. As an interactive design studio, their insatiable desire to learn keep them at the forefront of the industry. It was important to the owners that the brand reflected these values.
When developing the symbol, it was important to pay homage to the namesake, the Telegraph machine.
These machines exchange information through alternating currents. By splitting and flipping an elongated capital t, the symbol embodies this constant exchange of information.
Digital design can often be confusing and somewhat esoteric when discussed, Telegraph wanted to make sure that their brand and subsequent collateral pieces were clean, and easy to understand.
Ensuring whoever interacted with them would feel a sense of calm, echoing their philosophy that digital experiences shouldn’t be confusing or overwhelming.
Seamless integration and implementation of the brand throughout the site by the team at Telegraph.