Uncork Capital is a seed-stage venture firm that commits early, helps with the hard stuff, and sticks around.
Uncork Capital was originally founded as SoftTech VC by Jeff Clavier in 2004.
A lot has changed over the years, but one thing remained the same: their dedication to founders. Along the way, they’ve invested in 200 companies, including Eventbrite, FitBit, and Postmates.
In 2017, they decided to rethink the SoftTech name. Following many founder interviews and an intense partner workshop, they became Uncork. After this workshop, they approached Mast, in need of an uncomplicated, yet approachable identity to match their new name.
Honest, to the point, and there for the long haul. The identity evokes their charm and energy, the same charm and energy that is released when a bottle of wine is uncorked.
Seamless integration of the brand on the website by the team at Purple Rock Scissors.
When developing the custom wordmark for Uncork, it was critical to straddle the line between startups and investors. Type that could be serious while still feeling tech forward, appealing to all.
The color palette was expanded to create a unique, variable system. Allowing the brand to take on new life in every application.
It was important that the system feel stable while still feeling energetic. Representing the support and guidance Uncork provides to their founders.
Constructed entirely out of check marks, the symbol represents the careful consideration taken when investing and the potential energy of each company, released by Uncork.