Even is reinventing personal audio with technology and products that tune sound to each listener’s unique hearing.
Even’s team of sound designers, acoustic engineers, mastering technicians and audiologists came together to introduce the world to personal audio. The quick and easy built-in hearing test maps the way you hear different frequencies in each ear and creates your custom EarPrint – a unique hearing profile.
Along with the wonderful team at Motto, we worked to strengthen all facets of the even brand. Allowing for differentiation in the market. This included complete brand redevelopment, photo direction & photoshoot, and a digital overhaul.
During the re-brand process, it was paramount to make sure all facets of the brand felt balanced, and even.
This started with the symbol and wordmark. Setting the visual tone for all subsequent materials.
For a brand that centers around the calibration and balance of sound, the old mark seemed to be completely unbalanced. It did not appear to be even.
We kept the essence of the “e” shape and redrew the symbol to bring more overall balance.
Using the symbol as a base, we then completely rebuilt the wordmark.