Seasonally inspired dishes, inventive cocktails, and a welcoming environment make The Populist a Denver staple.
One of the original restaurants in the RiNo neighborhood of Denver, The Populist is quaint and always welcoming. Chef Jonathan Power leads this Denver staple. Its ever-changing dishes, based on seasonal flavors, ensure that every visit is memorable.
Over the years, the Populist has become a fixture in the Denver food scene. They recently realized they needed to update their brand. They approached Studio Mast to help refresh their brand, to create something more in-line with the direction the restaurant was going. They felt that it was time to refine the overall look and feel. Functionally, they were running into problems with the usability of their wordmark as well as their menus. A long-term solution was needed for both.
We started with an update to the wordmark, making sure not to spoil the brand equity that was already built, but rather grow upon it to create something highly functional. The updated wordmark set the tone for the rebrand: reduce and refine. Previously the brand was more illustrative and playful, which no-longer aligned with the direction of the restaurant. We stripped down the brand to its foundation and built it back up, ensuring not to eliminate all sense of fun along the way.
Photos by Brandon Lopez.
An approachable but nuanced wine list brings excellent bottles from lesser known winemakers to the table. Ensuring that no matter what is ordered, entree or even dessert, there is always a perfect pairing.