The Ramble Hotel
A French Salon inspired hotel in Denver’s fastest growing neighborhood.
When Ryan Diggins set his mind to open a hotel, he wanted to do it a little differently. After years traveling as a property developer, he saw a frustrating trend in the hotel industry: so many hotels just became a transactional rather than a transformative experience.
He sought to create a hotel that served not only as a place to have a great stay but a hotel that served as a community meeting place. This comes from Ryan’s appreciation of 17th and 18th-century French salons and the exchanging of information, ideas, and camaraderie. The name itself is an homage to one of the founders of the salon movement in France, Catherine de Vivonne, marquise de Rambouillet. This created a fitting nod to the past while situating itself nicely in the present.
Continuing the idea of the community meeting place, The Ramble lobby is home to a new bar by Death & Co, the famous New York cocktail outpost.
Ramble approached Mast to help create a modern brand that would look to the past for inspiration. Creating a cohesive brand across all touchpoints throughout the space from the physical signage and collateral, down to the interior color swatches.
When beginning work on the wordmark, we knew it had to be completely custom and that it had to be as refined as the hotel itself. We drew inspiration from the ornate Parisian store-front signage. The character and personality of these letterforms were exactly what we needed for The Ramble.
Looking through the Arc to see the Pyramid. The inspiration for the phrase “looking through a window of the past, to visualize the future.”
We brought the arc into the lobby bar, recreating the three arcs in massive two-story mirrors.
Throughout the physical buildout and collateral pieces, we utilize a small gold keyline. This again harkens back to Parisian signs. The keyline comes from the street signs, and the gold comes from the shop signs, which are often gilded. This ties into the physical space, which utilizes brass accents throughout. From the handrails to the door handles.
Through our research, we discovered that there was once a theater by the name Vauxhall in the same estate as the salon. This was something we kept in the back of our heads, thinking we might use it in the future.
After we had finished the main identity, and the building was under construction, Diggins approached Mast in need of help naming and branding the theater and event space at the Ramble. It only seemed fitting to call it Vauxhall.